Our Story

Born in
Jaipur.
Worn by
the world.

Where centuries of Rajasthani silversmithing meet a new generation of intention.


01

A family
of makers.

The beginning

ZIVORI was not built in a boardroom. It was built in a workshop — the same kind of workshop where silver has been shaped in Jaipur for generations. Our family has been part of that tradition for decades, crafting fine jewelry for markets across the world.

Growing up surrounded by artisans, gemstones, and the intricate geometry of Rajasthani craft, the question was never whether to make jewelry — it was how to make it meaningful for a new kind of buyer: one who values craft, but refuses to compromise on honesty or intention.

ZIVORI is that answer. A brand built at the intersection of heritage technique and direct, transparent design.


Every piece carries the weight of a city that has been speaking in silver since the 15th century.

What we stand for

Principles that
shape everything
we make.

01

Real Silver.
Real Stones.

Every piece is 925 sterling silver. Every gemstone is natural, sourced from Jaipur's centuries-old gem trade. No plating. No synthetics. No pretense.

02

Made by
Hand.

Our artisans work with the same techniques passed down through generations — wire-twisting, stone-setting, surface finishing. Machines don't replace hands here.

03

Direct to
You.

No middlemen. No inflated retail markups. We make the jewelry and we sell it to you directly — so you get heirloom quality at a price that respects your intelligence.

04

Rooted in
Jaipur.

The Pink City is not just our origin story — it is our supply chain, our workforce, our aesthetic. Everything we make is an act of preservation for a living craft tradition.

05

Designed to
Last.

We design for longevity, not trend cycles. Pieces you'll wear for years, then pass forward. The antidote to fast jewelry.

06

Transparent
Always.

We tell you where it's made, by whom, and what it's made of. Transparency isn't a marketing angle for us — it's the baseline.


How we got here

A decade of
building slowly.

2008

The workshop begins.

Our family's manufacturing unit is established in Jaipur — focused on B2B production of sterling silver jewelry for export to Western markets.

2016

First international trade shows.

We begin representing the family business at JA New York and other international platforms — learning what the world wants from Indian craft.

2020

ZIVORI takes shape.

Drawn by a question — why should handcrafted Jaipur silver only reach the world through wholesale? — we begin building a direct brand.

2022

First pieces on Etsy.

Our first handcrafted collection reaches customers directly. The response confirms what we believed: people want to know the story behind what they wear.

Today

A brand, fully realized.

ZIVORI.co — our own home, on our own terms. Every collection still made by hand in Jaipur, for customers who understand that craft is not a trend.

The craft

Silver shaped
by patient
hands.

Jaipur's silversmithing tradition is not incidental to ZIVORI — it is the reason ZIVORI exists. The city's karigar community has been setting stones and forming silver for centuries, developing techniques that no machine faithfully replicates.

Each piece passes through multiple artisan hands: the metalworker, the stone-setter, the polisher. The result is not simply a product — it is a collaboration between generations of accumulated skill.

We are proud that every piece you wear connects you directly to that lineage.

925
Sterling silver — always

Wear something
that means something.

Explore the collection

Shop ZIVORI